Labubu Big Into Energy: The Pop Mart Blind Box Everyone Is Hunting For

If you haven't heard of Labubu yet, you've almost certainly seen one dangling from a designer handbag or perched on a shelf behind a content creator. The sharp-toothed, wide-eyed character from Pop Mart's blind box series became one of the defining collectible toys of 2024, fueled by celebrity endorsements, TikTok unboxing videos, and a genuine scarcity model that turns every purchase into a mini adventure. The Big Into Energy series — available at Sweet Palace — is one of the most sought-after drops in the entire Labubu lineup.

What Is Labubu?

Labubu was created by Hong Kong-based artist Kasing Lung, whose "The Monsters" series of illustrated characters became the foundation for Pop Mart's most successful blind box collaboration. The character is deliberately unsettling in a lovable way: pointed ears, a grin full of jagged teeth, round eyes, and a soft body that sits somewhere between a stuffed animal and a creature from a fairy tale. Kasing Lung drew inspiration from Scandinavian folklore and the works of Jim Henson in developing the aesthetic.

Pop Mart, the Beijing-based art toy company, has built a business model around blind boxes — sealed packages where you don't know which specific figure you're getting until you open it. The company went public on the Hong Kong Stock Exchange in 2020 and reported revenue exceeding 6.3 billion Chinese yuan (approximately $870 million USD) in 2023. Labubu is responsible for a significant portion of that growth.

The Big Into Energy Series

The Big Into Energy release features Labubu in a larger format than the standard keychain-sized editions — what Pop Mart calls a "mega" size. Each piece in the series depicts the character in bold, vivid colorways that suggest movement and intensity, referencing the "energy" theme of the collection. The series was designed to push the visual language of Labubu beyond its usual softer palette into something more dynamic and statement-making.

Like all Pop Mart blind box products, each Big Into Energy unit is a sealed box — you know you're getting a Big Into Energy Labubu, but the specific colorway or edition is revealed only when you open the package. This is by design: the unpredictability is core to the collecting experience, mirroring the psychology of trading card packs and fostering community speculation about what's inside.

Why It's Worth Buying at Sweet Palace

The Big Into Energy series retails at Sweet Palace for $54.99. Pop Mart limited releases routinely resell at multiples of retail price on secondary markets — the scarcity is real, not manufactured. If you've been watching the Labubu trend from a distance and wondering whether to get involved, this is a good entry point: a recognizable character, a standout series, and a store that actually has stock. Don't wait.