PRIME Hydration Auston Matthews Edition: What Makes This Limited Release Special

PRIME Hydration has become one of the most talked-about sports drink brands of the last several years — and the Auston Matthews 2.0 edition takes it to another level. Named after the Toronto Maple Leafs' superstar center, this limited-edition bottle is part collector's item, part performance drink, and entirely the kind of thing that sells out before most people even know it's available. We have it at Sweet Palace, and here's what you should know before you grab one.

Who Is Auston Matthews and Why Does It Matter?

Auston Matthews was the first overall pick in the 2016 NHL Draft. Since joining the Toronto Maple Leafs, he's become the most prolific goal-scorer of his generation, setting the franchise record for most goals in a single season (69, in 2021-22) and winning the Hart Trophy as the NHL's most valuable player. In Canada — and increasingly across North America — his name carries the kind of cultural weight that makes anything associated with him an immediate conversation piece.

PRIME's partnership with Matthews is a natural fit. The brand, co-founded by KSI and Logan Paul and launched in January 2022, built its entire identity around influencer culture and athlete collaboration. It reached $250 million in retail sales within its first year — a record for a sports drink launch — by leaning into exactly these kinds of limited-edition athlete releases.

What's Actually in the Bottle

PRIME Hydration is formulated around coconut water as a base, with electrolytes added for hydration support (sodium, potassium, magnesium, calcium, and phosphate). Each bottle contains 10% coconut water, 250mg of BCAAs (branched-chain amino acids), and B vitamins. It's low-sugar compared to traditional sports drinks — 2 grams per bottle — and contains no caffeine, making it appropriate for a wider age range than most energy drinks.

The Auston Matthews 2.0 flavor is described as a refreshing, mild citrus-style profile, distinct from the standard PRIME lineup. The formula doesn't change between editions, but the flavoring does, and this one skews lighter and cleaner than some of the bolder PRIME varieties.

The Collector Value

At Sweet Palace, the Auston Matthews 2.0 PRIME is priced at $14.99 — significantly above the standard PRIME retail price. That premium reflects the limited-edition nature of the product. These bottles are not sold through standard grocery or convenience channels at scale, which is exactly why exotic snack shops like Sweet Palace carry them. For hockey fans, Matthews fans, or PRIME collectors, this is one of those purchases that doubles as a keepsake. Buy it to drink it, or buy it to keep it — either way, you won't find it everywhere.