Blogs

PRIME Hydration vs Regular Sports Drinks: What'...

When PRIME Hydration launched in January 2022, the immediate reaction from a lot of people was skepticism: wasn't this just Gatorade with better marketing? Two years and $1.2 billion in...

PRIME Hydration Black Raptors Edition: Toronto'...

The Toronto Raptors have a complicated relationship with the color black. Their iconic "We the North" black alternate jerseys became one of the most recognizable uniforms in NBA history, and...

PRIME Hydration Auston Matthews Edition: What M...

PRIME Hydration has become one of the most talked-about sports drink brands of the last several years — and the Auston Matthews 2.0 edition takes it to another level. Named...

Astronaut Freeze-Dried Vanilla Ice Cream Sandwi...

Sometimes simplicity wins. The Astronaut Freeze-Dried Vanilla Ice Cream Sandwich is the most straightforward entry in the Astronaut lineup — just vanilla cream between two chocolate wafers — and for...

Astronaut Freeze-Dried Neapolitan Ice Cream San...

Neapolitan ice cream has a long history of being underrated. Vanilla on one end, chocolate on the other, strawberry in the middle — it's the flavor that tried to please...

Astronaut Freeze-Dried Cookies & Cream Ice Crea...

There's a particular kind of magic in a snack that makes you stop mid-bite and say, "wait, what?" The Astronaut Freeze-Dried Cookies & Cream Ice Cream Sandwich does exactly that....